Started in China in the 1990s because of the repetition of number 1 on the date, Single’s day has notched highs closing the event with more than US$84 billion in GMV with 900 million consumers
The number of internet users in Southeast Asia will grow 3.1% year over year in 2022, making it the second fastest-growing region in the world.
The ease of COVID-19 restrictions and the consistent growth of digital commerce have supercharged consumers’ omnichannel behavior. Marketplaces have educated users to buy during pegged date event sales like 1.1, 2.2 … 11.11, 12.12
So be prepared, be bold, be nimble and agile, and reach out iQuest Asia to know more and build the right strategy for 2023!